//
Start a conversation ↗
SELECTED CASES / DURO LAB

Results, not promises.

Selected work across strategy, growth, CPA, mobile products, AI/BI, eCommerce and international expansion.

Experience solving business challenges

These cases come from the professional experience of the founder and experts. They are not presented as projects delivered by DURO Lab.

From our experts’ professional experience

Renaissance Life

FinTech / Insurance

Product and business strategy

Digital market entry and development of investment and insurance products.

≈ €12mFirst-year profit
More about the project

Context

A life insurance business. The case describes a move into digital channels and a new product range.

Business challenge

Digital market entry and development of investment and insurance products.

What was done

Digital market entry, a new product line, experiment engine and marketing strategy.

Approach

A product hypothesis pipeline and marketing strategy.

Results

≈ €12mFirst-year profit

≈ denotes a conversion using an agreed rounded rate dated 9 Nov 2026, not the historical rate for the result period.

Related capabilities

From our experts’ professional experience

MarTech platform

MarTech

Growth and analytics

Improving platform profitability through systematic experimentation.

×2profit growth in 6 months
More about the project

Context

A MarTech platform; the name is not disclosed in the source material.

Business challenge

Improving platform profitability through systematic experimentation.

What was done

Analytics, team operating rhythms and rapid hypothesis validation.

Approach

Analytics, team operating rhythms and rapid hypothesis testing.

Results

×2profit growth in 6 months

Related capabilities

From our experts’ professional experience

AdTech company

AdTech

Research and funnel audit

Improving lead conversion.

+165%lead conversion
More about the project

Context

An AdTech company; the project is described without naming the business.

Business challenge

Improving lead conversion.

What was done

Audience research, CJM, attribution and marketing/sales process improvements.

Approach

Audience research, CJM and attribution.

Results

+165%lead conversion

Related capabilities

From our experts’ professional experience

SaaS platform

SaaS

Market expansion strategy

Choosing markets and approaches to international expansion.

€5mFirst-quarter billing
More about the project

Context

A SaaS platform exploring the UAE, Turkey and Armenia. The project name is not disclosed.

Business challenge

Choosing markets and approaches to international expansion.

What was done

Market selection, segmentation and entry hypotheses for UAE, Turkey and Armenia.

Approach

Segmentation, unit economics and market entry hypotheses.

Results

€5mFirst-quarter billing

Related capabilities

From our experts’ professional experience

Workle · B2B platform

Partner platforms

B2B product and CPA model

Building and launching a platform for advertisers.

×10active partners in the first quarter
More about the project

Context

A B2B partner platform connecting advertisers through a CPA model.

Business challenge

Building and launching a platform for advertisers.

What was done

Built and launched an advertiser platform with partner workflows and CPA-based commercial mechanics.

Results

×10active partners in the first quarter

Related capabilities

From our experts’ professional experience

Workle · mobile app

Partner platforms

Mobile product and growth

Launching an app and developing audience acquisition and retention.

+28% MoMnew audience growth for over 6 months
More about the project

Context

The Workle mobile app: activation, retention and user acquisition.

Business challenge

Launching an app and developing audience acquisition and retention.

What was done

Launched the mobile app and developed activation, retention and scalable acquisition journeys.

Results

+28% MoMnew audience growth for over 6 months

Related capabilities

From our experts’ professional experience

Workle · AI, BI and monetization

Partner platformsAdTech

AI, BI and monetization

Speeding up analytics and improving product economics management.

×20Faster analytics
−18%Change in CAC
+26%Change in LTV
More about the project

Context

A Workle case involving AdTech, analytics and automation.

Business challenge

Speeding up analytics and improving product economics management.

What was done

Introduced ML forecasting, AI moderation, LTV models and BI built on ClickHouse and DataLens.

Approach

ML forecasting, LTV models and BI on ClickHouse and DataLens.

Results

×20Faster analytics
−18%Change in CAC
+26%Change in LTV

Related capabilities

From our experts’ professional experience

Avilon · digital sales

AutomotiveE-commerce

Digital sales and automation

Developing online sales and omnichannel customer journeys.

54% → 63%Online sales share
−30%Change in OPEX
More about the project

Context

An automotive business involving digital sales, finance, insurance and vehicle processing.

Business challenge

Developing online sales and omnichannel customer journeys.

What was done

Improved digital sales and omnichannel journeys, integrated finance and insurance, and automated vehicle processing.

Results

54% → 63%Online sales share
−30%Change in OPEX

Related capabilities

From our experts’ professional experience

Adlabs / Fake Studio · digital products

Digital productsE-commerceAdTech

Digital delivery portfolio

Developing and launching digital solutions for B2B and B2C.

50+digital projects delivered
More about the project

Context

A portfolio of eCommerce, RTB, CRM and aggregator projects from the experts’ professional experience, rather than a single engagement.

Business challenge

Developing and launching digital solutions for B2B and B2C.

What was done

Led delivery of eCommerce, RTB, CRM and aggregator products, including client integrations and process automation.

Results

50+digital projects delivered

Related capabilities

Industries and product contexts

We explore industry challenges through documented cases from our experts’ experience. The work areas below describe options for future projects, not a list of completed engagements.

FinTech / Insurance

Investment and insurance products and the shift to digital channels.

Renaissance Life
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Moving online; developing the product range.

Potential growth opportunities

Conversion to purchase; activation and repeat purchases.

Product and technology approaches

Product hypotheses; funnel and channel economics analysis.

Metrics to assess impact

Conversion, CAC, LTV, retention and product profitability.

Related cases

Renaissance Life

Related capabilities

MarTech

Marketing technology platforms: analytics, experimentation and profitability.

MarTech platform
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Making growth and team experimentation systematic.

Potential growth opportunities

Monetization; experiment velocity; quality of data-informed decisions.

Product and technology approaches

Product analytics; hypothesis prioritization; team operating rhythms.

Metrics to assess impact

Profit, LTV/CAC, conversion, retention and experiment cycle time.

Related cases

MarTech platform

Related capabilities

AdTech

Advertising technology, acquisition and the economics of marketing platforms.

AdTech company Workle · AI, BI and monetization Adlabs / Fake Studio · digital products
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Conversion losses; attribution; alignment of marketing and sales.

Potential growth opportunities

Lead conversion; acquisition cost management and monetization.

Product and technology approaches

Audience research; CJM; attribution; BI and automation.

Metrics to assess impact

Lead CR, CAC, LTV, ROMI and analytics turnaround.

Related cases

AdTech company Workle · AI, BI and monetization Adlabs / Fake Studio · digital products

Related capabilities

SaaS

Subscription products and market selection for international growth.

SaaS platform
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Assessing markets and segments; entry scenarios and growth economics.

Potential growth opportunities

Segmentation, positioning, monetization and retention.

Product and technology approaches

Market research; unit economics; validation of market entry hypotheses.

Metrics to assess impact

Billing, MRR/ARR, CAC, LTV, churn and retention.

Related cases

SaaS platform

Related capabilities

Partner platforms

CPA ecosystems, B2B platforms and mobile partner journeys.

Workle · B2B platform Workle · mobile app Workle · AI, BI and monetization
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Platform launch; partner activation; acquisition and retention.

Potential growth opportunities

Active partners; partner journey conversion; repeat activity.

Product and technology approaches

Product model; CPA mechanics; analytics; AI/BI and automation.

Metrics to assess impact

Active partners, activation, retention, CAC/LTV and audience growth.

Related cases

Workle · B2B platform Workle · mobile app Workle · AI, BI and monetization

Related capabilities

Automotive

Automotive businesses and the shift to digital sales channels.

Avilon · digital sales
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Online sales; omnichannel journeys; financial service integration.

Potential growth opportunities

Online sales share; conversion; reducing operational friction.

Product and technology approaches

Digital journey development; finance and insurance integrations; automation.

Metrics to assess impact

Online sales share, conversion, OPEX and processing time.

Related cases

Avilon · digital sales

Related capabilities

E-commerce

Digital sales and customer integrations, from the online funnel to operations.

Avilon · digital sales Adlabs / Fake Studio · digital products
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Building eCommerce solutions; developing digital sales and integrations.

Potential growth opportunities

Order conversion; repeat purchases; operational efficiency.

Product and technology approaches

Product research; funnel development; integrations and automation.

Metrics to assess impact

Conversion, average order value, repeat purchases, CAC/LTV and OPEX.

Related cases

Avilon · digital sales Adlabs / Fake Studio · digital products

Related capabilities

Digital products

Building and launching B2B and B2C solutions, CRMs and platforms.

Adlabs / Fake Studio · digital products
How we approach this industry

Potential work areas. Priorities and scope are defined after diagnosis.

Typical challenges

Development management; solution launches; client integrations.

Potential growth opportunities

Time to market; user journey quality; automation.

Product and technology approaches

Delivery management; product requirements; integration workflows.

Metrics to assess impact

Delivery lead time, activation, retention, conversion and business impact.

Related cases

Adlabs / Fake Studio · digital products

Related capabilities

DURO LAB / NEXT

A complex challenge? Let’s solve it.

Tell us what you are working on. We will find a good starting point.

Start a conversation ↗